About

The industry keeps changing. The challenge never does: connecting human needs with digital products that matter.

I'm Vero Vargas. I've spent 20+ years building product from the inside, at some of the companies that shaped LATAM's digital industry. Today, as a Fractional CPO, I help teams lead product with AI without losing their judgment.

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Vero Vargas
How I can help

I lead teams and products, at any stage of maturity.

From idea to scale, in startups and enterprises. I come in, put the product system in order, and leave the team able to run it on their own.

Maturity stages
Idea→0 → 1→Growth→Scale→Enterprise
What I lead
Product strategy and visionProduct diagnosisDiscovery and PMFBuilding and scaling the teamCoaching PMs and leadersHybrid teams (humans + agents)
Where I built it
MercadoLibreAB InBevDespegarAgrofyNaventVU SecurityAlmundo

And I pass on what I've learned: Professor at ITBA · Co-organizer of ProductTank BA (6,000+ product people).

The team

Teamwork, in the age of agents.

Vero and her agent team building a system
Root
Root
Desirable · UX and user
The one who listens. One huge eye fixed on the user, even on what they can't put into words. The sprout grows every time it learns.
"Before we build it, who is it for?"
Skills
Understand the userResearch & discoveryDefine the problemValue proposition
Savia
Savia
Viable · Business and strategy
The strategist. Carries value through the whole system. The ring on her chest is the flow of the business; the spark, the idea that truly matters.
"Nice, but does the business back it?"
Skills
StrategyOpportunity analysisFraming decisionsOKRs and outcomes
Micelio
Micelio
Feasible · Technology
The builder. The invisible network that connects and holds everything up from below. Its fiber cables are the connections that make it all work.
"What gets built, stays standing."
Skills
Technical feasibilityArchitecture and systemsDeliveryTechnical specs

And to power them up, curated skills, MCPs and prompts in the AI Hub →

Why is the studio called Eywa? ›

In Avatar, Eywa is the living network that connects every being on Pandora and keeps the balance. It's not just fiction: real forests are connected underground by fungal networks that share nutrients and signals. Nothing grows in isolation.

That's how I understand product: a system isn't a list of features, it's a network where each part depends on the others. That's why the studio is called Eywa, and why the brand is a flower, three forces that only make sense where they cross.

And if you want the long version, where I come from and how I got here, I tell it on LinkedIn →

How AI-ready is your product system?

The first step is knowing where you stand. The rest takes good judgment and a conversation, no slides.

Let's talk Take the self-assessment →